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GENERAL MARKETING HANDOUTS ENGLISH - THE PRESENTATIONS PLATFORM

important general marketing handouts for your study and exams

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IBMS / Marketing / 01A / Introduction and basics
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 02 / Marketing and society
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 03A / Marketing environment, micro-meso
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 04A / Strategy formulation, external analysis
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 04B / Strategy formulation, internal analysis, SWOT
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 05A /Global marketplace / global marketing aspects
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 05B / Global marketplace decisions
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 06 / Consumer behaviour
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 07 / B-to-B marketing
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 08A / Marketing research process
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 08B / Marketing research analysis
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 09 / Market segmentation
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 10 / Positioning
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 11 / Customer relationship
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 12A / Competitive advantages-1
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 12B / Competitive advantages-2
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 13A / Products, brands basics
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 13B / Product development, PLC
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 13C / Service aspects
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 14A / Pricing basics
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 14B / Pricing calculations
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 14C / Pricing strategies
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 15 / Managing marketing channels
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 16A / Integrated marketing communication
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 16B / Mass communications
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 16C / Personal sellng & sales management
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 01B / Marketing management concepts
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 03B / Marketing environment, macro
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
IBMS / Marketing / 04C / Basic strategies
Designer: R. Reinhardt
Book: Kotler's Principles of marketing, international edition
Platform: Adobe Acrobat PDF
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