essential marketing handouts for your study and exams
Welcome to the main page of our Marketing handouts section. Choose from the following topics:
Marketing handouts / main page
Marketing basics, marketing environment, consumer marketing, marketing stategies, STP, marketing research, 4-P's, and more.
Marketing planning process, defining markets, internal analysis, customer-, industry-, competitor-, distribution-analyses, strategies,
implementation, and more.
Business markets, purchasing process, business market research aspects, SCM, value-added (re-)selling, typical business P's, and more.
International markets, export, export policies, international organizations, free trade vs. protectionism, strategies, cultural aspects,
and more.
Non-profit markets, missions, providing facilities vs. changing behaviours, funding, classifications, marketing bottlenecks, typical P's,
and more.
Services markets, environment analysis, strategies, STP, intangibility / inseparability / interactivity / heterogeneousness / perishability,
and more.
Communication mix, criticism and regulations, communications plan, -instruments, integrated marketing communications, etc.
Creation of experiential marketing, challenges and motivations, challenge marketing, sense-feel-think-act-relate, experiential
stategies, and more.
Research process, analysis methods, qualitative / quantitative research, mathematical processing of questionnaires, etc.
The retail sector, classification criteria, international retailing, strategic process, environment, revenue aspects, target
group choice, 6 P's, and more.
Evolution from multi- and cross- to omnichannel commerce, buying behaviour and e-commerce, customer journey analysis,
marcom and logistics aspects, etc.
Online marketing, viral-/content-/email-/social media-/mobile-marketing; SEM/ SEO/ SEA; digital advertising; strategic online marketing
plan, and more.
© The
Presentations
Platform
© 3R
PRO's:
STUDENTS:
GENERAL:
(* sign in
required)
*
*
*
*
*
*
*
*
*
© The
Presentations
Platform
© 3R
*