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© The
Presentations
Platform
© 3R
Terms of use
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Advertisement index
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Index
(pdf-links)
Marketing
consumentengedrag
informatieverwerking
consumenten-
beslissingsproces
consumer relevancy model
consumentenbeslissings- proces / ZMOT
koopgedragsfasen
customer journey
cons.beslis.-proces
Schiffman, Kanuk
cons.beslis.-proces
Howard en Sheth
koopgedragmodel
Assael
cons.decision process Howard and Sheth
Assael's buying behaviour model
adoptiecurve-model van Rogers
Rogers' adoption
curve model
leren: klassiek conditioneren
cognitief leren
learning: classical conditioning
cognitive learning
sales funnel
Curry's klantenpiramide
sales funnel en conversieproces
loyaliteitsladder
ladder of loyalty
productbeslissingen opverschillende niveaus
consumenten
productcategorieën
PLC / product
levensvyclus
PLC / product
life cycle
assortiment naar aanbod
assortiment naar prijsopbouw
assortiment naar winstgevendheid
merkidentiteit
meting van merksterkte
brand equity elementen
brand benefitting model
brand asset valuator
retail formuledoos
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