The Presentations Platform‘s graphics collection
Graphics collection
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Presentations
Platform
© 3R
© The
Presentations
Platform
© 3R
Marketing
consumentengedrag
informatieverwerking
consumenten-
beslissingsproces
consumer
relevancy model
consumentenbeslissings- proces / ZMOT
koopgedragsfasen
customer
journey
cons.beslis.-proces
Schiffman, Kanuk
cons.beslis.-proces
Howard en Sheth
koopgedragmodel
Assael
cons.decision process Howard and Sheth
Assael's buying behaviour model
adoptiecurvemodel van Rogers
Rogers' adoption
curve model
leren: klassiek conditioneren
cognitief leren
learning: classical conditioning
cognitive learning
sales funnel
Curry's klantenpiramide
sales funnel en conversieproces
loyaliteitsladder
ladder of loyalty
Home page:
3C / positionerings-driehoek
customer journey
fasen
markt-
segmentatie
market
segmentation
1-to-1
marketing
1-to-1
marketing
Kotler's defense strategies
CRM, diverse onderdelen
Kotler's product- niveaus (2)
Kotler's groeistrategieën
Kotler's nicher strategies
Kotler's attack strategies
