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Presentations
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Index
(pdf-links)
Marketing
ondernemings-doelstellingen
proces strategisch marketingmanagement
doelstellingen-hiërarchie
omgevingsfactoren
Porter's
diamantmodel
environmental
factors
Porter's
diamond model
PMC / product- marktcombinatie
Abell's PMT / business scope
PMT / product- markt-technologie
PMC / product- market combination
Abell's PMT / business scope
PMT / product- market-technology
Aaker's marktafbakening
Porter's 5-krachtenanalyse
BCG-analyse model
BCG analysis model
McKinsey's MABA analyse model
concurrentenanalyse, opbouw
McKinsey's
7-S model
McKinsey's 7-S model, aandachtspunten
McKinsey's
7-S model
McKinsey's 7-S model, key points
strategische kloof analyse
strategic
gap analysis
Kotler's groeistrategieën
Ansoff's groeistrategieën
Porter's concurrentie- strategieën
Porter's competitive strategies
waarde-disciplines
Treacy/Wiersema
Kotler's nicher strategies
SWOT-confrontatie matrix
1-to-1
marketing
1-to-1
marketing
markt-
segmentatie
market
segmentation
3C / positionerings-driehoek
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Marketing Communication
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Omnichannel marketing
Business marketing
International marketing
Market research
Economics
Management
Design thinking
Psychology
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handouts
