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© The
Presentations
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Index
(pdf-links)
Online marketing
belangrijke veranderingen
vormen van DM /
interactiemarketing
kenmerken van Web 2.0
kenmerken van
Web 3.0
Home page:
kenmerken van Web 1.0
kenmerken van
Web 4.0
expansion of the Web
van 4 P's naar 4 C's
9-C model
12-C model
5 digitale marketingdoelen
IFV-model: i-dentiteit / focus / visie
internet scorecard
conversiedoelen
5-R model van online succes
ICT-model
e-model voor
viral marketing
content engagement
contentmar- ketingmatrix
onderdelen contentmarketing
longtail principe
longtail principe SEO keywords
digital maturity model
SOCIAL-model
focus en missie
longtail principe
kernfuncties sociale media
kenmerken van
sociale media
doelen social mediamarketing
social net ladder Forrester Research
middelen in sociale mediamix
POST-model
sociale media
B-model social media, stappen
webvertising
onderdelen
see-think-
do-care model
REAN model: reach-engage- activate-nurture
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Specialisms:
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Specialisms:
handouts
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Marketing Communication
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Omnichannel marketing
Business marketing
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